Whitepapers

The metaverse (and the metaverse economy) is coming. Whether it’s the next evolution of online gaming, the future of streaming exercise classes, how we’ll shop for clothes, or even find... Read more

Customer engagement is at a crossroads. Past abuses have resulted in reactionary regulations like GPDR that are proving to be both challenging to implement and frustrating for customers who... Read more

Despite increased demand for greater corporate environmental sustainability, many companies lack a viable roadmap to success. If you aren’t advancing toward a more mature corporate environmental sustainability practice, your... Read more

Driving business value with secure, self-service digital capabilities Consumers today demand more from their digital experiences. From the need to keep retail inventory information up to date for buy... Read more

Consumer-centricity is now business critical in healthcare. Healthcare has changed. With the pandemic forcing a reinvention of the healthcare customer experience, increased consumerism in healthcare is expanding choice and... Read more

We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more

Implementing landmark digital projects during a pandemic has frustrated even the best CMOs. As economies reopen and businesses adapt to a new set of challenges, retail marketers again find... Read more

Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience. Empowered by technology, the demands of... Read more

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... Read more

Healthcare is a human-centered interaction that requires trust, confidence and connection. As more patient data, algorithms, Artificial Intelligence (AI) and Machine Learning (ML) make their way into the patient... Read more