POSTED : February 13, 2021
BY : Jodi Rausch
Categories: Loyalty & Connected Membership,Whitepapers
The future of consumer loyalty
Even with a superior product, brands that only rely on traditional consumer loyalty programs can lose to competitors who create a superior experience.
Empowered by technology, the demands of the 21st-century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when, and where they want it—and they are willing and ready to switch to brands that best serve these demands. Fortunately, according to Forrester, “91% of retail customers who feel valued stay with the brand.” Consumer loyalty is still possible.
In this whitepaper, our Forrester recognized loyalty team shares their perspectives on:
- The current state of consumer loyalty programs
- The importance of tapping into behavioral and emotional loyalty
- Three steps to building emotional loyalty
- Leveraging technology to foster emotional loyalty
- The ROI of emotional loyalty programs
About the Author
Jodi Rausch serves as Director of Integrated Loyalty Solutions at Concentrix Catalyst. She has deep experience developing, transforming, and managing differentiated loyalty solutions programs, customer marketing activities, and customer experiences driven by data, customer insights, and financial rigor. She enjoys building and growing relationships with internal teams, clients, and end customers to best understand their needs and exceed expectations.
Tags: Brand Loyalty, consumer loyalty, Customer Loyalty, Loyalty, Loyalty Marketing, Loyalty Program Design