POSTED : February 13, 2021
BY : Jodi Rausch
Categories: Loyalty & Connected Membership,Whitepapers
Empowered by technology, the demands of the 21st-century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when, and where they want it—and they are willing and ready to switch to brands that best serve these demands. Fortunately, according to Forrester, “91% of retail customers who feel valued stay with the brand.” Consumer loyalty is still possible.
In this whitepaper, our Forrester recognized loyalty team shares their perspectives on: