The latest research, reports and whitepapers published by the team at Concentrix Catalyst. Obtain valuable insights on experience engineering to optimize your organization today.
A new methodology for predicting the ROI of a loyalty program
Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more
Personalization is a data problem that can be solved
Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more