The metaverse is the next evolution of the internet: in essence, the internet in real-time 3D, where you can interact, do business, and socialize via an avatar. While it’s still a nascent concept in many respects, the metaverse has been envisioned as an independent virtual economy enabled by digital currencies and NFTs. It consists of different virtual worlds that are networked together, and it allows for immersive experiences and open exchange of value that is trustless and permissionless.

The metaverse is set to transform customer experiences beyond recognition. Companies looking to differentiate themselves from competitors are monitoring this fast-evolving landscape to find virtual offerings that most closely align with their brand, both now and in the future.

In this perspective, we’ll detail what you need to know about the metaverse and outline our unique approach to helping companies navigate, identify, and custom-design personalized, immersive, and frictionless experiences, new revenue streams, and new loyalty drivers in the metaverse.

Download the whitepaper and learn:

  • How the metaverse got started
  • How brands are entering the metaverse
  • Why the metaverse will change the landscape of business
  • How to navigate the metaverse economy and the next supercycle of growth


Vijay Ijju

Vijay Ijju

Head of Strategy & Technology, Concentrix Catalyst