Data

Tagging the latest data insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.

How Sustainability Data Can Reduce Your Carbon Footprint

Corporate environmental sustainability initiatives are increasingly important to enterprise organizations, and for good reason. According to Forrester, “As more government mandates take shape around the world, investor scrutiny on... Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more

Getting started with spatial analytics in Alteryx

Heather Harris, Practice Director of Intelligence and Analytics at Concentrix Catalyst, Alteryx ACE and author of Citizen Gain: Citizen Data Scientists as the Catalyst for the Modern Analytics Strategy,... Read more

Recovering the manufacturing supply chain

Supply chains across the world are experiencing disruptions due to the rapid spread of COVID-19. Struggling to get their products to market, companies are dealing with shutdowns, stay-at-home policies,... Read more

Personalization is a data problem that can be solved

Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more

Customer-centricity 101: Become a data company

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... Read more

Personalization strategy framework: Measure your business value

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... Read more

The perils of careless modeling

PK’s latest blog from Ryan Knauber provides insight into the perils of careless data modelling and the general must-haves for effective predictive modelling. Read more

ETL performance tuning: Low hanging fruit

This setting tells Data Services how frequently to write to the monitor log. If you are actively watching the execution of a job the monitor log...Read more. Read more

Three tips for managing retail data during back-to-school shopping season

Big Data is helping retailers enhance insights into their customers' purchase decisions, leading to increased sales revenue in the process. Read more