Strategy & Design
Check out the latest news, events, and articles about strategy & design. Learn more about how we anchor our work in results-oriented business strategies and amazing customer experiences that drive outcomes and business impact.
Born Digital: Brand Loyalty for the People
A series on brand loyalty strategies, in partnership with Adobe. PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines... Read more
Are you offering a personalized banking experience?
New banks are coming after you You can usually tell when a bank is having trouble relating to customers and prospects. The very look of the website says, “Web... Read more
Loyalty in healthcare: Creating connected membership
We see a once-in-a-generation opportunity for providers and payers to reimagine healthcare loyalty. From earning consumer trust to establishing brand relevance, technology and care models are evolving to create... Read more
Developing a human-centric approach to loyalty
I recently joined my colleague, Concentrix Catalyst Associate Design Director Hannah Sherwood, on Cheetah Digital’s Uncaged Wisdom podcast to discuss Concentrix Catalyst’s human-centric approach to loyalty. In the podcast,... Read more
Memorable digital writing: Amp up your brand with these skillsets
With the onset of the pandemic, the need for effective and meaningful digital communication has only increased, making it more important than ever before for brands to understand how... Read more
Why Concentrix Catalyst has become a leader in loyalty
Concentrix Catalyst has recently been named a leader by Forrester Research in “The Forrester Wave™: Loyalty Service Providers, Q3 2021.” The report provides an in-depth look at some of... Read more
Understanding cultural nuances for design localization
Having lived abroad for a large part of my life, mostly in the Middle East, I have come to learn and appreciate different cultures. This appreciation started when I... Read more
Loyalty technology: Building connections with Salesforce and Mulesoft
With the average company running up to 91 different martech solutions, gaps in customer data can put businesses at a disadvantage. To connect experiences across a multitude of platforms... Read more
The top five ways to build retail customer loyalty with Salesforce
Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more
What is Minimum Viable Design?
What is Minimum Viable Design? I kept asking myself as I sat through numerous backlog refinement and sprint planning sessions, trying to balance the impossible, frustrating and yet inevitable... Read more