Born digital, episode one: Brand loyalty for the people

A series hosted by Katie Martell on brand loyalty strategies, in partnership with Adobe.

PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology.

Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from have resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs.

As a Forrester-recognized leader in loyalty, Concentrix Catalyst “optimizes human-centric loyalty strategies with hard-core technical skills,” transforming organizations’ focus on customers. Concentrix Catalyst has helped brands like Vans, NBA, Starbucks, and Disney to create a membership model as an enabler of deeper customer connection, driving loyalty as an outcome.

Fill out the form to access the entire recorded episode and discover:

• Why human-centered design should be the starting point of brand loyalty strategies
• How omnichannel, personalized experiences are expanding customer lifetime value
• Membership structures that enable customer touchpoints in between transactions

To brush up on your brand loyalty strategies, fill out the form and you’ll receive access to episode one of Born Digital: Brand Loyalty for the People.

About Born Digital

In a business world awash in stale webinars, we’re reimagining engagement. The Born Digital original talk show series is pioneering new ways to connect through organic, human-centered, creative content. A Concentrix Catalyst production hosted by marketing and CX industry personality, Katie Martell, the show features experts from Concentrix Catalyst and our partner Adobe. In each episode, we’ll unpack how today’s best, pioneering digital experiences are conceived and brought to life.