Born Digital: Brand Loyalty for the People

brand loyalty strategies
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AN ORIGINAL SERIES FROM CONCENTRIX CATALYST, IN PARTNERSHIP WITH ADOBE

Brand loyalty is hurting. Due to the pandemic, shifts in how people buy and who they buy from have resulted in 75% of customers switching brand preferences. Many of these customers may be lost for good unless brands revolutionize how they think about customer loyalty and their loyalty programs.

Watch the video and discover:

      • Why human-centered design should be the starting point of brand loyalty strategies

      • How omnichannel, personalized experiences are expanding customer lifetime value

      • Membership structures that enable customer touchpoints in between transactions

    PK is now Concentrix Catalyst, the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology.

    Katie Martell

    Host

    Martin Mehalchin

    EVP, Integrated Loyalty Solutions

    Hannah Sherwood

    Design Director

    Michael Klein

    Global Director, Industry Strategy & Marketing - Retail, Travel, & Consumer Goods at Adobe