Experience Platforms
Check out the latest news, events, and articles about experience platforms. See how we leverage scaled platforms, cloud infrastructure, and emerging marketing technology to accelerate customer acquisition, engagement and retention.
Four ways to get more value from Salesforce in 2020
Could you be doing more with your investment in Salesforce? Some organizations use only a small portion of the overall functionality available in Sales Cloud. Whether it’s storing basic... Read more
Why agile projects fail: 3 ways to break the cycle
Agile is everywhere: More than 97 percent of companies that develop software have some form of agile framework in their delivery cycle, according to the CollabNet VersionOne State of Agile report. Most agile implementations, however,... Read more
Three known steps to kickstart digital transformation
Digital transformation is taking businesses by storm, causing organizations to abandon familiar routines and explore new ways to attract and retain their customers. New digital technologies aid companies in... Read more
Improve your sales process with Lead-to-Cash
Customer experience and closing deals are top priorities for most companies today. Unfortunately, they don’t always go hand in hand, but here’s how Salesforce and Pardot work in tandem... Read more
Top benefits of Salesforce for field services companies
Modernizing sales, service, and marketing technology have become a key goal of field service-based businesses such as HVAC, lighting, janitorial, pest management, and similar companies. Many of these types... Read more
What is lead to cash?
Many businesses today are looking for an “all-in-one” solution for their business apps. These organizations understand the complexities and pain that goes with non-integrated systems and the data silos... Read more
Misconceptions about sales in the manufacturing industry
Manufacturers are going through a rapid digital change. Our infographic breaks down a few misconceptions about the industry and provides you with an inside look at the transformation of... Read more
Three reasons why manufacturing needs a CRM
Customer Relationship Management (CRM) software is essential to growing your business efficiently. It’s important to find smart ways to allocate resources to ensure high business growth. Change is constant... Read more
Three ways high-tech companies can prepare for the new era of sales
High-tech companies deal with exponential growth, new entrants, mergers, and acquisitions all the time. In order for these businesses to thrive and work towards surpassing their competitors, they need... Read more
Four ways Salesforce benefits the tech industry
If you’re in the high-tech industry, you’re probably pretty accustomed to the amount of new technology and constantly shifting in your industry. Because this industry is in a constant... Read more