Experience Platforms

After some delay, Salesforce released a series of improvements and enhancements in the Salesforce summer 2020 release. With each release, Salesforce publishes release notes, documenting any changes to existing functionality.... Read more

The ROI of your entire Salesforce investment hinges on the business insights that drive your team to generate more quality leads, win more deals, and delight customers with a... Read more

While nothing can replace face-to-face communication, especially when it comes to teamwork, COVID-19 is forcing most organizations to rethink how they’re going to conduct Big Room Planning (BRP) sessions.... Read more

10 years ago I wrote an article for CRM Magazine on the importance of teaching your digital experience (back then website) to mirror the intuition of your most effective... Read more

In part 1 of our series, we highlighted the importance of a clean, well-architected Salesforce org to the health and ROI of Salesforce. Optimizing your Salesforce org will go... Read more

30 Days to clean your Salesforce Org is part one of a two-part series on the subject of data hygiene. You can find part two here. Maintaining a healthy... Read more

During the COVID-19 Pandemic, marketers all over the world were suddenly thrust into the crazy and fast-changing world of crisis management as businesses in virtually every industry were impacted... Read more

Salesforce is a powerful platform with a wide range of standard features. It can be difficult to ensure you’re fully utilizing all of the available functionality. These four strategies... Read more

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... Read more

Conversational interfaces speed care COVID-19 may have generated a use case that makes AI chatbots essential, but triage is only the beginning of the potential uses of chatbots to... Read more