Experience Platforms

Check out the latest news, events, and articles about experience platforms. See how we leverage scaled platforms, cloud infrastructure, and emerging marketing technology to accelerate customer acquisition, engagement and retention.

Five best practices for improved Salesforce security

Salesforce invests time and resources into keeping their platform secure. They often release security updates and publish information on platform security on Salesforce Trust. While Salesforce works to maintain... Read more

New updates to the Sitecore experience

Sitecore Experience Platform 10.0 has finally arrived, and we have the low-down on what’s new. With a focus on improving the user experience of both marketing and IT teams,... Read more

How to find the ROI for Salesforce

There are very few conversations about choosing a new CRM where Salesforce doesn’t come up. When you’re choosing something as important as a new Customer Relationship Management tool, bottom-line... Read more

Translation and localization: More than a box you check

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... Read more

Virtual big room planning

How to stay agile in a remote work environment Before COVID-19, projections estimated that by 2028 nearly three-quarters of all teams will have remote workers. We’re now seeing an... Read more

Friday flyover: COVID websites

Derek Phillips, Director of Content Strategy at Concentrix Catalyst, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both... Read more

Introducing Concentrix Catalyst’s lead to cash video series

We’ve all heard this story time and time again. An organization takes the first, critical step by deploying a strategic resource like Salesforce, but after implementation, they do not... Read more

How to build a sales process in Salesforce

Believe it or not, if your organization takes the time to build a sales process in Salesforce it will impact your ROI and the overall experience you have with... Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... Read more

Top six reasons to outsource Salesforce development

The decision to outsource is important, difficult, and strategic. Fortunately, there are lots of great reasons to outsource Salesforce development beyond the obvious cost savings of working with a... Read more