Digital Transformation

We’ve all heard the hype around digital transformation: it seems everyone wants to talk about it. But just because there’s a lot of hype doesn’t mean it’s not important—or... Read more

Grab your popcorn—it’s time to review healthcare marketing videos on this month’s Friday Flyover. My colleague Dave Wieneke and I took a look at how four provider systems are... Read more

Every healthcare and hospital system across the globe currently find themselves challenged by COVID-19. Consequently, value-based care and healthcare efficacy have taken a back seat to the immediate needs... Read more

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... Read more

The pandemic has shown that digital transformation is no longer an option but a necessity to sustain business in this new normal and next normal. With 98% of organizations... Read more

Technology such as chatbots, telemedicine and voice interfaces are making it easier for patients to get the information and care they need quickly and easily and will continue to... Read more

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... Read more

Conversational interfaces speed care COVID-19 may have generated a use case that makes AI chatbots essential, but triage is only the beginning of the potential uses of chatbots to... Read more

You may think that digital transformation is driven by technology, but it’s actually all about people. Innovation is only valuable if it can be operationalized and made core to... Read more

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... Read more