Customer Retention

How travel, tourism, and hospitality must evolve loyalty programs post-pandemic Travel loyalty programs have played a critical role in the travel, tourism, and hospitality industries since the first frequent... Read more

New banks are coming after you You can usually tell when a bank is having trouble relating to customers and prospects. The very look of the website says, “Web... Read more

When billions of people across the globe were quarantined due to COVID-19, consumers embraced subscription services of all kinds, from replenishment services and food delivery to retail boxes and... Read more

We’ve talked in past posts about how Millennials are stepping into B2B buying roles and overturning traditional ideas about how buyers want to interact with technology companies. But what... Read more

How leading subscription services use digital engagement to keep their customers happy and renewing Brands jumping into the world of subscription services often make the mistake of funneling a... Read more

Retailers have been trying to leverage digital marketing to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made... Read more

It’s a magical time of year for Washington wine. Wineries across Washington State are wrapping up on one of the earliest and hottest harvests in history, which means the... Read more

The concepts of integrated customer loyalty and customer-centricity go hand-in-hand, as one begets the other. As organizations shift toward operating paradigms that more intentionally put the customer at the... Read more

For loyalty marketers today, approaching loyalty strategy in an integrated manner means looking holistically across the customer experience to determine where the greatest opportunities exist to impact known drivers... Read more