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News, events, and articles published by the team at Concentrix Catalyst. Obtain valuable insights and begin optimizing your organization today.
Leveraging AI and analytics to track the pandemic
Understanding the relationship between population health and geography has been vital to improving disease outcomes for centuries, but modern technology allows us to gain more precise insights. Today, global... Read more
Big data into big business
By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... Read more
The future of healthcare innovation
Healthcare is a human-centered interaction that requires trust, confidence and connection. As more patient data, algorithms, Artificial Intelligence (AI) and Machine Learning (ML) make their way into the patient... Read more
A new methodology for predicting the ROI of a loyalty program
Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more
Three known steps to kickstart digital transformation
Digital transformation is taking businesses by storm, causing organizations to abandon familiar routines and explore new ways to attract and retain their customers. New digital technologies aid companies in... Read more
Misconceptions about sales in the manufacturing industry
Manufacturers are going through a rapid digital change. Our infographic breaks down a few misconceptions about the industry and provides you with an inside look at the transformation of... Read more
Personalization is a data problem that can be solved
Commerce revolves around personalization data. Customers expect that the brands they know and love, “know” them back. However, you need to collect the right data first—and there is a... Read more
The death of the sales funnel
We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... Read more
Customer journey mapping vs. customer lifecycle
Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... Read more
Design thinking and customer experience
There has been a great deal written about “design thinking” in the past few years. Much focus has been placed on its value in helping define business strategy, with... Read more