Strategy & Design
Check out the latest news, events, and articles about strategy & design. Learn more about how we anchor our work in results-oriented business strategies and amazing customer experiences that drive outcomes and business impact.
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... Read more
Innovation interviews: The pandemic’s effect on media
Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... Read more
Loyalty space today: Q&A with Forrester’s Emily Collins
I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts such as staying at home impact buyer mindsets,... Read more
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more
Patient loyalty: What healthcare can learn from retail
Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... Read more
The case for DTC: Keys to success and principles for growth
In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... Read more
How to achieve consumer loyalty on demand
Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more
How brands are driving personalization across streaming platforms
We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more
Media interview: How to retain streaming video subscribers
As the choice of streaming services increases for consumers, media companies are asking themselves: what else can they do to build stickiness into the subscriber relationship? I recently spoke... Read more