Experience Platforms
Check out the latest news, events, and articles about experience platforms. See how we leverage scaled platforms, cloud infrastructure, and emerging marketing technology to accelerate customer acquisition, engagement and retention.
Conversational voice interfaces: A Concentrix Catalyst perspective
“Hey Siri, how will voice search change my life?” The proliferation of voice-activated devices has brought voice recognition technology into millions of homes. One in six people in the... Read more
Concentrix Catalyst team members win Sitecore Most Valuable Professional award
Concentrix Catalyst, a Sitecore Gold Implementation Partner, announced that three team members have been awarded the Sitecore Most Valuable Professional Award. Those team members are: Pete Navarra, Director of... Read more
Optimize your Salesforce quote-to-cash process
The new customer experience requires businesses to optimize their Salesforce quote-to-cash process. Delivering quotes and invoicing customers are critical steps in the quote-to-cash process. We regularly hear from customers... Read more
Five B2B marketing trends informing strategies for 2018
B2B marketing trends are constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive audience that prefers to interact over a screen. But,... Read more
How to prepare your Salesforce Org for Lightning Experience
Since announcing the development of a new Lightning Experience in late 2015, Salesforce has gradually enabled features and functions available in the new UI. Lightning Experience is a modern... Read more
Top five benefits of outsourcing your Salesforce administration
What would you do if you found yourself in-between system administrators or needing seasonal system admin support? Sometimes it makes sense to have this role in-house for larger organizations,... Read more
How to build a revenue funnel in Salesforce
A revenue funnel can help answer one of the most critical sales and marketing questions: how do my leads become closed-won deals? A revenue funnel is not a marketing... Read more
Personalization strategy framework: Measure your business value
The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... Read more
Five reasons to adopt a cloud CRM in today’s digital climate
How do you collect and store information on new leads, and existing customers and accounts? If you’re still working in spreadsheets, Outlook address books, or “premise-based”, legacy customer relationship... Read more
How high-performing organizations are using agile marketing to grow sales
With an extensive background in software development, our team has long been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if... Read more