Business Optimization

A data scientist’s guide to coronavirus forecasts If you weren’t familiar with data science before COVID-19, you likely are now. Everything from estimates on mortality rates to predictions of... Read more

When crisis makes “business as usual” thinking implausible, it clears the way for change. The inertia that may have kept outdated practices in place subsides as the premium for... Read more

Supply chains across the world are experiencing disruptions due to the rapid spread of COVID-19. Struggling to get their products to market, companies are dealing with shutdowns, stay-at-home policies,... Read more

By 2021, insight-driven businesses are predicted to take $1.8 trillion annually from their less-informed peers. Unless you have the right foundation in place for big data success, you may... Read more

5G is one of the hottest topics in the telecom industry today. We hear that major carriers are rolling out 5G in select locations across the country and that... Read more

We’ve spent the last two decades building end-to-end experiences for the world’s largest brands—experiences that drive meaningful outcomes, faster, and that are fundamentally human in expression. Our brand has evolved over that time, but... Read more

Nearly 50 years ago, a few caffeine-dependent students in Carnegie Mellon’s computer science department built a light sensor and software to sense the availability of cold soft drinks in a Coke... Read more

With 9 out of 10 companies seeking to implement Robotic Process Automation (RPA) by 2020, automation has become table stakes in nearly every industry. Some companies see it as a direct path... Read more

Customer experience and closing deals are top priorities for most companies today. Unfortunately, they don’t always go hand in hand, but here’s how Salesforce and Pardot work in tandem... Read more

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more