Customer Engagement

Check out the latest news, events, and articles about customer engagement. See how we enable a deeper connection through one-to-one personalization, bringing brands and customers closer to the moments that matter.

New updates to the Sitecore experience

Sitecore Experience Platform 10.0 has finally arrived, and we have the low-down on what’s new. With a focus on improving the user experience of both marketing and IT teams,... Read more

Partner with Concentrix Catalyst for a Seamless End-to-End Journey

Finding a great relationship with an outside expert will help to ensure your Salesforce products are performing at optimal capacity. But what about the rest of your customer journey?... Read more

Translation and localization: More than a box you check

A few weeks ago, my friend and colleague, Brian Payne, and I gave a webinar on our connected content approach to globalization. In that chat, Brian made a key... Read more

Friday flyover: COVID websites

Derek Phillips, Director of Content Strategy at Concentrix Catalyst, and I take a spin through COVID websites as hospitals evolve how they respond to the pandemic. We discuss both... Read more

4 questions that help define effective healthcare content

Providing the right content at the right moment helps patients and inspires a long-lasting, trusted connection with your organization. As a patient, when we turn to a healthcare provider’s... Read more

Friday flyover: Healthcare narratives

As an homage to Alex Trebek, we’re excited to bring you our Jeopardy edition of Last Friday flyover. This month, Derek Philips, Director of Content Strategy at Concentrix Catalyst,... Read more

Path to conversational AI

Most people touch their faces two to three thousand times a day. Being conscious of the surfaces we touch—especially germy phones, computers, keypads—and of the frequency we then rub... Read more

Trauma-informed marketing: An empathy framework

Nobody knew that 2020 would be the year the word “unprecedented” would become exhausted from overuse. But as I write this, sixty million Americans are living under curfew due... Read more

Scaling globally, connecting locally

The case for creating a global content strategy In Concentrix Catalyst’s most recent webinar, VP of Digital Experience Solutions, Brian Payne, and I demonstrated the need for organizations to... Read more

Healthcare personalization trends

Today’s healthcare patients have access to a greater amount of health information than ever before – and yet still demand more that can be used for their benefit. This... Read more