Telecom & Media
Check out the latest news, events, and articles about Telecom and Media. See how we deliver experience-engineered solutions that are reimagining Telecom and Media with the customer at the center of innovation.
The future of video streaming platforms
Disney+, Paramount+, Discovery+, Apple TV+—each day it seems as though a new industry leader is adding a “+” to their offerings and joining the ranks of video streaming platforms.... Read more
Reshaping the mobile landscape: How telecoms can benefit from a different subscription plan
When smartphones began their ascendance in the telecom industry, the lines between prepaid and postpaid (or contract) plans were clearer: either pay a set amount before usage or commit... Read more
Adobe and hyper-personalization
From increasing profitability to brand allegiance and reputation, customer experience matters, especially in industries like telecom. In order to keep customers from switching carriers, telecoms have to create a... Read more
Omnichannel customer experience management with Adobe
Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... Read more
Why streaming bundled services drive customer loyalty
In streaming, giving consumers a reason to stick around is critical to remaining relevant. This is true of just about any category, but particularly for the OTT world because... Read more
OTT and the frontier of digital media
Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... Read more
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... Read more
Innovation interviews: The pandemic’s effect on media
Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... Read more
Reviving theme parks with IoT Edge
Theme parks are facing numerous challenges due to the pandemic. Disneyland remains closed, and for those parks that have reopened, they’re dealing with long lines and paused projects. With... Read more
How brands are driving personalization across streaming platforms
We all have at least one streaming service subscription we peruse on a regular basis, scrolling to find that next series to binge-watch after a long day at work.... Read more