Industries
Check out the latest news, events, and articles about the industries we specialize in. Obtain valuable experience engineering insights and begin optimizing your organization today.
Upskilling, reskilling: Digital transformation post-pandemic
We find ourselves at the tipping point of another industrial revolution powered not by steam and coal but by digital transformation. Digital transformation has long been a topic of... Read more
Engineered experience: Loyalty for technology consumer goods
Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... Read more
At-home triage: Tools for a virtual diagnosis
How many times have you ignored or pushed off an urgent care situation? What if you could get a virtual diagnosis at home instead of traveling to a clinic,... Read more
OTT and the frontier of digital media
Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... Read more
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... Read more
Innovation interviews: The pandemic’s effect on media
Did the COVID-19 pandemic change the media and entertainment industry, or did it accelerate a trend that was already taking place? For my latest Innovation Interview, I spoke with... Read more
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more
Reviving theme parks with IoT Edge
Theme parks are facing numerous challenges due to the pandemic. Disneyland remains closed, and for those parks that have reopened, they’re dealing with long lines and paused projects. With... Read more
Patient loyalty: What healthcare can learn from retail
Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... Read more
The case for DTC: Keys to success and principles for growth
In past posts, we’ve covered the history of direct to consumer (DTC) sales, and made the case for why brands that sell through more traditional retail channels should go... Read more