Author: Stephanie Gaughen

Salesforce Lightning is the product of a multi-year project to redesign the user interface customers have long complained about. But Lightning goes so much farther than just a cool... Read more

The creation of a customer and/or partner community portal extends the rich insights provided by a CRM database to external users and is a key way to run a better... Read more

If you’re planning to implement Pardot, make sure you develop a Pardot implementation strategy. Sure, you can configure Pardot quickly and start launching marketing campaigns right away. But a... Read more

Marketing automation has become a marketing megatrend in the past 3-5 years. Marketing automation powerhouses such as Pardot, Eloqua, Marketo, HubSpot, and Act-On have all grown substantially in a... Read more

Gaining a complete 360-degree view of your prospects and customers is essential for today’s top marketers. This is often achieved by a combination of technology systems that include CRM... Read more

Great business systems provide value by managing data and workflows that streamline processes and pave the way for tons of insights guiding your everyday and strategic business decisions. But... Read more

At a high level, organizations experiencing low CRM adoption typically aren’t working with a system that truly fits their needs. It may sound simple, but if your users don’t... Read more

With thousands of Salesforce AppExchange apps to choose from in the marketplace, it’s hard to know which ones are right for your requirements.  Luckily, we’ve done some of the... Read more

As a growing company, there’s a good chance you’ve been using a web-based employee portal or intranet system to manage your employees and their data. Now, with Salesforce Community... Read more

For those of us working in energy sector OEMs, especially if you’re challenged with today’s low natural gas prices, efficiency means everything. Efficiency drives greater profitability and greater success.... Read more