Author: Stephanie Gaughen

With an extensive background in software development, our team has long  been accustomed to the concept of “agile” development, which can be described as: Responding to change, even if... Read more

It’s no secret that today’s buyer’s journey looks much different from years past. Buyers are in control, and they want all the information they need to make an informed... Read more

A whopping 89 percent of marketers surveyed by Gartner expected to compete on customer experience in 2016. To meet changing expectations, leading CMOs are rapidly innovating the buyer’s journey... Read more

In today’s competitive climate, if you’re not innovating, you’re falling behind. But it’s no easy feat to successfully leverage technology to grow your business. Overcoming change is a barrier... Read more

Discovery remains one of the most overlooked and often undervalued steps in a successful Salesforce implementation. That goes for core products like Sales Cloud, Pardot and Community Cloud, and... Read more

When adopting new software, organizations often fail to consider the critical importance of user training. As a result, the platform they invested in so mightily suffers from low adoption... Read more

These top mistakes can contribute to a low Salesforce return on investment but can be corrected with the right strategy and commitment. 1. No center of excellence A low... Read more

Keeping track of receipts and logging expense reports has long been a painful process for mobile sales reps. For a team focused on generating revenue, maintaining and submitting spreadsheets... Read more

A do-it-yourself Salesforce implementation can look like a tempting opportunity to save some money. Yes, there are some organizations that successfully self-implement Salesforce, often with the help of an... Read more

Remember when it took many long, painstaking months to build a portal for your customers? A partner portal wasn’t even in the conversation. All that has changed now with... Read more