Author: Stephanie Gaughen

Top six reasons to outsource Salesforce development

The decision to outsource is important, difficult, and strategic. Fortunately, there are lots of great reasons to outsource Salesforce development beyond the obvious cost savings of working with a... Read more

Effective Salesforce reports and dashboards: The fundamentals

The ROI of your entire Salesforce investment hinges on the business insights that drive your team to generate more quality leads, win more deals, and delight customers with a... Read more

30 Days to a clean your Salesforce Org (Part 2)

In part 1 of our series, we highlighted the importance of a clean, well-architected Salesforce org to the health and ROI of Salesforce. Optimizing your Salesforce org will go... Read more

30 Days to a clean your Salesforce Org (Part 1)

30 Days to clean your Salesforce Org is part one of a two-part series on the subject of data hygiene. You can find part two here. Maintaining a healthy... Read more

Six tips: Leverage marketing automation in crisis communications

During the COVID-19 Pandemic, marketers all over the world were suddenly thrust into the crazy and fast-changing world of crisis management as businesses in virtually every industry were impacted... Read more

Three known steps to kickstart digital transformation

Digital transformation is taking businesses by storm, causing organizations to abandon familiar routines and explore new ways to attract and retain their customers. New digital technologies aid companies in... Read more

Improve your sales process with Lead-to-Cash

Customer experience and closing deals are top priorities for most companies today. Unfortunately, they don’t always go hand in hand, but here’s how Salesforce and Pardot work in tandem... Read more

What is lead to cash?

Many businesses today are looking for an “all-in-one” solution for their business apps. These organizations understand the complexities and pain that goes with non-integrated systems and the data silos... Read more

Three reasons why manufacturing needs a CRM

Customer Relationship Management (CRM) software is essential to growing your business efficiently. It’s important to find smart ways to allocate resources to ensure high business growth. Change is constant... Read more

Three ways high-tech companies can prepare for the new era of sales

High-tech companies deal with exponential growth, new entrants, mergers, and acquisitions all the time. In order for these businesses to thrive and work towards surpassing their competitors, they need... Read more