Author: Stephanie Gaughen

Building retail customer loyalty is no small feat. Beyond delivering high-quality and effective products, retailers must contend with customers who expect an engaging, personalized, and frictionless experience. More than... Read more

Salesforce Leads vs. Contacts—what’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many Salesforce... Read more

Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... Read more

Providing accurate, timely, and consistent pricing for customers often makes the difference between a closed-lost and closed-won deal. Salesforce Configure Price Quote can help. Sales reps know that most... Read more

There has long been a disconnect between marketing and sales, and the business software world is catching on, especially if you’re a Salesforce customer. The handoff between marketing and... Read more

We often see companies with disconnected sales and marketing systems and processes. The cause could be a limited understanding of the software or a lack of a clear roadmap.... Read more

Salesforce is like a living and breathing team member in your company. Your CRM has been growing, developing, and changing since implementation. And just like you, it needs regular... Read more

As corporate retail giants like Amazon continue to grow, we have come to enjoy the convenience and simplicity of getting it all under one roof with a one-stop-shop experience.... Read more

The field services industry has seen dramatic changes stemming from technology over the years. The industry is complex, with a mix of full-time staff, part-time employees, and contractors working... Read more

Believe it or not, if your organization takes the time to build a sales process in Salesforce it will impact your ROI and the overall experience you have with... Read more