Sales Enablement

The next decade of selling In a work from home world where meeting a client for coffee or at an event may no longer be possible, B2B sellers are... Read more

In this 30 minute webinar, the Concentrix Catalyst Strategy team, led by Jen Winter, Head of the Technology and Software vertical, and Lisa Schlichting, Principal at Concentrix Catalyst, will... Read more

The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more

We have been closely following the shift in B2B and B2C sales organizations. It’s not news that sales motions are becoming more complex. However, what’s different now (and continues... Read more

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... Read more

Sales leaders know that their ability to properly enable their sellers is one of the most important factors in hitting numbers. However—with the proliferation of sales enablement vendors, bloggers,... Read more

Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more

It’s no secret that today’s buyer’s journey looks much different from years past. Buyers are in control, and they want all the information they need to make an informed... Read more

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... Read more

Sales organizations have been trying to ‘crack the sales code’ ever since selling became a profession. Every few years someone comes up with a new sales methodology that claims... Read more