Retail
Tagging the latest retail related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.
Why You Should Strengthen Your Retail Analytics Strategy
With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more
How a DMP can transform your customer-centric marketing
Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more
As consumer shopping behavior shifts, technology is transforming retail
In the latest blog installment, PK discusses the technological transformation in retail and e-commerce. Read more
Three tips for managing retail data during back-to-school shopping season
Big Data is helping retailers enhance insights into their customers' purchase decisions, leading to increased sales revenue in the process. Read more