Putting the pieces together: Tips for connecting fragmented data
Consumers increasingly expect an omnichannel shopping experience, and retailers are beginning to feel the urgency to respond. According to a recent Shopgate report, more than two-thirds (67 percent) of retailers now say omnichannel retailing... Read more
Sitecore Symposium 2017: What’s in your Sitecore stack?
One of the topics I’m most excited to discuss at this week’s Sitecore Symposium is the role of Sitecore’s Experience Platform in the broader MarTech ecosystem. As Sitecore’s product has evolved... Read more
Marketing technology: A strategic approach to drive business value
Each day, technology makes more impact in more areas of our lives—marketing is no different. Marketing technology (MarTech) allows companies to better understand and talk with their customers. Furthermore,... Read more
Account-based marketing: The three things that matter
Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more