Loyalty Program ROI
Mine your data before you change your loyalty program
Recently, a major retailer asked Concentrix Catalyst to assess its loyalty program, which had first launched in the late 1990s. By one metric—retention rate—the retailer’s program was still successful.... Read more
Avoid the January refresh: Four options for tier qualification in loyalty programs
On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of... Read more