How to build your Salesforce center of excellence

More and more businesses are looking at Salesforce as a complete solution from lead-to-cash. In fact, the more departments working on the Salesforce platform, the better. You’ll have better collaboration,... Read more

Five key items to understand when setting up Salesforce campaigns

Salesforce Sales Cloud is a robust platform with a multitude of capabilities for managing and growing the sales function. But it can and should also be used by marketing... Read more

How energy sector OEMs can increase profitability

For those of us working in energy sector OEMs, especially if you’re challenged with today’s low natural gas prices, efficiency means everything. Efficiency drives greater profitability and greater success.... Read more

Quit using Excel to run your energy business

Countless companies in the energy business still count on Excel to manage their sales, service, and operations. In today’s competitive world, however, that likely leads to missed sales opportunities;... Read more

10 Tips for evaluating CRM and marketing automation software

CRM and marketing automation software have rapidly advanced in the past few years. Major CRM tools have been around for years and have kept up with cloud and mobile... Read more