KPI
Make content marketing effective: Choose the right KPIs – part 3
Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more
Make content marketing effective: Choose the right KPIs, part 2
In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations. In my first post, I argued that the reason so many organizations... Read more
Make content marketing effective: Choose the right KPIs
I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more