Emotion in CX
The case for emotion in customer experience
This is the first in our series on Emotion Design in CX. Read the 2nd, 3rd, and 4th in this series next. Designing for emotion is becoming an increasingly important... Read more
Designing for emotion: Laws of emotion and emotional motivators
This is the second in our series on Emotion Design in CX. Check out the 1st, 3rd, and 4th next. Designing for Emotion is the process of driving emotional connection... Read more
Emotion design strategy: Eliminate pain and drive joy
This is the third in our series on Emotion Design in CX. Check out the 1st, 2nd and 4th blogs in the series. Emotion design strategy addresses the fundamental human motivation... Read more
Methods for capturing and measuring emotion
This is the last in our series on Emotion Design in CX. Check out the 1st, 2nd, and 3rd in this series. To successfully design for emotion, firms need... Read more