Customer Loyalty
Tagging the latest customer loyalty related insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.
Five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more
The habits behind a highly successful loyalty program
While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more
A new methodology for predicting the ROI of a loyalty program
Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more
Is customer loyalty overrated? Our loyalty experts weighs in
In a recent article in the Harvard Business Review, the title says that “Customer Loyalty Is Overrated.” “The death of sustainable competitive advantage has been greatly exaggerated,” the article... Read more
Avoid the January refresh: Four options for tier qualification in loyalty programs
On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of... Read more