Customer Journey Map
Customer journey mapping: Avoid these three common pitfalls
Customer journey mapping, the process of visualizing a brand’s customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward customer-centric... Read more
Customer journey mapping: Aligning brand, management, and ops around the customer
Customer journey mapping is a technique central to the CX design process. It leverages customer insights data to develop a compelling visualization of the customer’s entire brand experience. This... Read more