Customer Experience
Tagging the latest customer experience insights to deliver what matters to you most. ProKarma posts content that connects people, businesses and organizations with intelligence resources for the greatest success.
The real source of the retail apocalypse: Failure to innovate
Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more
Five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more
The habits behind a highly successful loyalty program
While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more
Why You Should Strengthen Your Retail Analytics Strategy
With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and... Read more
Top benefits of Salesforce for field services companies
Modernizing sales, service, and marketing technology have become a key goal of field service-based businesses such as HVAC, lighting, janitorial, pest management, and similar companies. Many of these types... Read more
Making personalization work for you
More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... Read more
Customer journey mapping vs. customer lifecycle
Customer journey mapping is a tool that has taken the business world by storm—helping companies build an understanding of their customer’s experience and develop better connections between people and brands.... Read more
DTNA embarks on cultural change with CX Day
We’ve long heard how customer experience (CX) leads to increased shareholder value. Over the past several years Forrester Research has invested in The Age of the Customer and states... Read more
Customer-centric resolutions to jump-start your new year
As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... Read more
The case for emotion in customer experience
This is the first in our series on Emotion Design in CX. Read the 2nd, 3rd, and 4th in this series next. Designing for emotion is becoming an increasingly important... Read more