Content marketing

What campaign gaffes tell us about marketing discipline

As the 2016 Presidential campaign heads into the final months, incidents from both campaigns stress the importance of message consistency. In early September, the GOP presidential nominee, Donald Trump,... Read more

Pokémon go opens a new door to digital marketing

Retailers have been trying to leverage digital marketing to boost foot traffic for years. They’ve had some success with social media and the like, but Pokémon Go just made... Read more

Getting the most out of your content marketing budget

According to a recent research study conducted at Concentrix Catalyst, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only... Read more

Outdated posts impact SEO

We all know the importance of Search Engine Optimization (SEO). You want to be so relevant to a search that you show up on the 1st page of search results.... Read more

Four lessons marketers can learn from Prince

I’m a huge fan of Prince, and in light of the Recent Tragedy of his death, I think there are lessons marketing can learn from his Legacy We lost a legend, one... Read more

Make content marketing effective: Choose the right KPIs – part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more

Recipe for success: The three ingredients your content strategy must have

Imagine a company potluck. The table is packed end-to-end with the fruits of your colleagues’ labor—oh, Martha’s red velvet cake! Leon made his chili again! A bounty awaits, and... Read more

Make content marketing effective: Choose the right KPIs, part 2

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations.  In my first post, I argued that the reason so many organizations... Read more

Make content marketing effective: Choose the right KPIs

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more

The black box of B2B content marketing

Content marketing has officially turned the corner from trend to cornerstone of an effective marketing strategy. Most companies are doing some form of content marketing. Unfortunately without a clear... Read more