Content Marketing Strategy

Getting the most out of your content marketing budget

According to a recent research study conducted at Concentrix Catalyst, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only... Read more

Make content marketing effective: Choose the right KPIs – part 3

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more