Content marketing

According to a recent research study conducted at Concentrix Catalyst, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only... Read more

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations.  In my first post, I argued that the reason so many organizations... Read more

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more

Five years ago, Robin Sloan wrote a blog post for Snarkmarket exploring the economic terms “Stock” and “Flow” within a modern marketing context. For those who didn’t suffer through... Read more