Strategy & Design
Check out the latest news, events, and articles about strategy & design. Learn more about how we anchor our work in results-oriented business strategies and amazing customer experiences that drive outcomes and business impact.
Achievable digital selling strategies post-pandemic: Empower your sellers
The Empowered Buyer is not the same person from a year or two ago. Regardless of the product or service being sold, buyers now expect seamless orchestration throughout their... Read more
Loyalty in digital banking: A generational approach
Driven by the pandemic, banks have pivoted their physical solutions to digital to serve financially stressed customers faced with record-setting unemployment and stock market concerns. Some banks have been... Read more
How evolving data privacy regulations are impacting marketers
The beginning of 2021 has kicked off a flurry of proactive measures that big brands like Apple and Google are taking to address evolving consumer data privacy regulations. The... Read more
What should consumer technology companies learn from traditional loyalty?
Consumer technology companies focus on building great products as their primary loyalty strategy, relying on an “if you build it, they will come” mentality. But for many companies, this... Read more
Economy of Expression ③: Verbal and non-verbal communication
Economy of Expression is a four-part series about the role of communication in business. In Part III, we discuss with Eleanor Scott, artist, educator, and Silicon Valley communication consultant,... Read more
Loyalty in tech: How customer communities drive long-term engagement
Brand-offered communities have become a staple in the tech world, something most companies take for granted. In their most basic form, consumer tech communities act as a support hub,... Read more
Personalization in financial services: An imperative to stay relevant
With the blurring lines between the retail, fintech, and banking industries, customers are left wondering why personalization in financial services, for lack of a better word, sucks. Banks are... Read more
Building patient trust and establishing care in the age of telemedicine
Over the past year, the Covid-19 pandemic has rapidly accelerated patient and provider adoption of virtual care visits. With coronavirus raging across the globe and over half of American... Read more
Live panel recap: Loyalty analytics
The metrics that matter in the customer journey How do you quantify emotional loyalty? I recently moderated a live panel of Concentrix Catalyst loyalty and analytics experts to answer... Read more
Five bank customer loyalty strategies to avoid
When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The latter... Read more