Strategy & Design
Check out the latest news, events, and articles about strategy & design. Learn more about how we anchor our work in results-oriented business strategies and amazing customer experiences that drive outcomes and business impact.
Make content marketing effective: Choose the right KPIs
I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more
Customer journey mapping: Aligning brand, management, and ops around the customer
Customer journey mapping is a technique central to the CX design process. It leverages customer insights data to develop a compelling visualization of the customer’s entire brand experience. This... Read more
Designing with Data Insights: An Optimization Strategy
Web analytics tools are more robust and accessible than ever before, but there is still a customer data gap, with too much data and not enough actionable insight. As a... Read more
Closing the Customer Data Gap
Most of us talk a good game about customer-centricity and using data (big or otherwise) to deliver personalized experiences that give customers what they need before they even ask.... Read more
The customer journey of past and present: A visualization
A customer journey map is a visualization of customer experiences, aligned to a sequence or process over time. At Concentrix Catalyst, we use customer journey mapping to build an... Read more