Strategy & Design

This is the second in our series on Emotion Design in CX. Check out the 1st, 3rd,  and 4th next. Designing for Emotion is the process of driving emotional connection... Read more

This is the last in our series on Emotion Design in CX. Check out the 1st, 2nd, and 3rd in this series. To successfully design for emotion, firms need... Read more

It’s hard to believe that it’s been four years since the “Age of the Customer” became part of our daily business vocabulary, describing the vital importance of the empowered... Read more

The Content Marketing Institute just announced the Delight Conference won a 2017 Content Marketing Award for an “In-Person (Event) Content Marketing Strategy.” The Content Marketing Awards, produced by the Content Marketing... Read more

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... Read more

Everyone’s Uber moment lies somewhere ahead. Leaders know digital disruption is an implicit burning platform in every business. Your choice is whether to start leading change now—or wait for... Read more

Top of mind for sales executives today: How do I equip my sellers with the right tools and resources—at the right time—to optimize customer engagements and increase sales productivity?... Read more

Sales leaders know that their ability to properly enable their sellers is one of the most important factors in hitting numbers. However—with the proliferation of sales enablement vendors, bloggers,... Read more

Imagine rushing to the hospital with a life-threatening emergency and not being able to find the information you need to get there. Imagine having your child’s life hang in... Read more

Concentrix Catalyst recently hosted a roundtable with Senior Marketing Executives across high-tech and software industries. The attending brands ran the gamut from considering targeted account-based marketing pilots to deploying... Read more