Strategy & Design
Check out the latest news, events, and articles about strategy & design. Learn more about how we anchor our work in results-oriented business strategies and amazing customer experiences that drive outcomes and business impact.
Are “rundles” the loyalty programs of the future?
Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... Read more
On their terms: Shifting sales tactics for millennial B2B tech buyers
The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more
The real source of the retail apocalypse: Failure to innovate
Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more
Five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more
The habits behind a highly successful loyalty program
While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more
Making personalization work for you
More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it... Read more
Five tips for successful sales follow-up from inbound leads
Creative, engaging, and informative marketing content is critical to generate leads. But what happens when a lead engages enough to warrant a response from your sales team? If you’re... Read more
DTNA embarks on cultural change with CX Day
We’ve long heard how customer experience (CX) leads to increased shareholder value. Over the past several years Forrester Research has invested in The Age of the Customer and states... Read more
Radical change and how to love it
The success paradox A challenge many organizations end up facing at some stage is the ironic tipping point where their success turns from being an asset to a liability.... Read more
Customer-centric resolutions to jump-start your new year
As we head into the new year, we’d like to share with you some of our favorite ways in which you can better meet the needs of your customers.... Read more