Service Line

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more

1) Who is the consuming audience? Is it internal? Customers? Partners? Vendors? Determining audience will drive new questions. What is their level of understanding of the business process driven... Read more

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations.  In my first post, I argued that the reason so many organizations... Read more

Salesforce Sales Cloud is a robust platform with a multitude of capabilities for managing and growing the sales function. But it can and should also be used by marketing... Read more

In today’s competitive climate, if you’re not innovating, you’re falling behind. But it’s no easy feat to successfully leverage technology to grow your business. Overcoming change is a barrier... Read more

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the... Read more

Discovery remains one of the most overlooked and often undervalued steps in a successful Salesforce implementation. That goes for core products like Sales Cloud, Pardot and Community Cloud, and... Read more

When adopting new software, organizations often fail to consider the critical importance of user training. As a result, the platform they invested in so mightily suffers from low adoption... Read more

These top mistakes can contribute to a low Salesforce return on investment but can be corrected with the right strategy and commitment. 1. No center of excellence A low... Read more

Keeping track of receipts and logging expense reports has long been a painful process for mobile sales reps. For a team focused on generating revenue, maintaining and submitting spreadsheets... Read more