Service Line

B2B marketing trends are constantly evolving. Today’s B2B marketer must work with a multitude of content channels and an elusive audience that prefers to interact over a screen. But,... Read more

Healthcare leaders are rethinking traditional analytics models and developing new processes, and business intelligence (BI) is shaping how they do it. Read more

More and more people are beginning to embrace the concept of self-service analytics, and interest in data discovery has grown significantly as a result. Read more

Since announcing the development of a new Lightning Experience in late 2015, Salesforce has gradually enabled features and functions available in the new UI. Lightning Experience is a modern... Read more

This is the first in our series on Emotion Design in CX. Read the 2nd, 3rd, and 4th in this series next. Designing for emotion is becoming an increasingly important... Read more

In parts 1 and 2 of this blog series, we discussed how to develop a VoC strategy and build the business case for adopting a technology platform. In this... Read more

VoC programs add a customer-centric lens to product and service development and uncover new business opportunities. VoC technology solutions, commonly referred to as customer feedback management (CFM) platforms, offer... Read more

Most companies don’t have a robust voice of the customer (VoC) program. Only 42% use technology to support a VoC program, which means they either don’t have a program... Read more

Providing strong internal Salesforce support can make a pivotal impact on the platform’s success in your organization. Maintaining a squeaky clean database and leveraging the full value Salesforce provides... Read more

We believe API productization is a critical component in realizing value from your API investments. Productization starts as a mindset yet quickly evolves into both a design strategy and... Read more