Solutions

In a recent article in the Harvard Business Review, the title says that “Customer Loyalty Is Overrated.” “The death of sustainable competitive advantage has been greatly exaggerated,” the article... Read more

On January 13, Delta emailed me my 2016 year-end SkyMiles statement. I had just started using the SkyMiles program a few months before, and had earned about two-thirds of... Read more

PK latest blog explains how DevOps is disrupting the insurance industry and the use of Agile methodologies enhance operations. Read more

Once there was a company with a vast scrap yard that needed someone to guard it. So they created a night watchman position and hired a person for the... Read more

The science and art of measuring marketing effectiveness, especially when it comes to tracking customer lifetime value, has been an evolving organizational discipline within enterprise businesses for a number... Read more

Customer journey mapping, the process of visualizing a brand’s customer experience through the eye of the customer, has become a widely adopted methodology by companies who strive toward customer-centric... Read more

1) Who is the consuming audience? Is it internal? Customers? Partners? Vendors? Determining audience will drive new questions. What is their level of understanding of the business process driven... Read more

Salesforce Sales Cloud is a robust platform with a multitude of capabilities for managing and growing the sales function. But it can and should also be used by marketing... Read more

A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip... Read more

Gaining a complete 360-degree view of your prospects and customers is essential for today’s top marketers. This is often achieved by a combination of technology systems that include CRM... Read more