Solutions
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The case for VoC strategy: Selecting a CFM platform
VoC programs add a customer-centric lens to product and service development and uncover new business opportunities. VoC technology solutions, commonly referred to as customer feedback management (CFM) platforms, offer... Read more
The case for VoC strategy: Building a strong foundation
Most companies don’t have a robust voice of the customer (VoC) program. Only 42% use technology to support a VoC program, which means they either don’t have a program... Read more
API product design essentials
We believe API productization is a critical component in realizing value from your API investments. Productization starts as a mindset yet quickly evolves into both a design strategy and... Read more
How to pick the best tests for automation
The latest blog from PK Solution Architect Jason Jobe discusses the best testing solution for automation. Read more
From Voice of the Customer to customer health
The dreaded customer satisfaction survey Designed as a tool for organizations to test customer brand loyalty, the satisfaction survey has morphed into a completely different beast. Ironically—in the drive... Read more
5 musts for a successful customer engagement program
As brands seek to remain relevant and deliver value to their customers in the digital age, customer engagement has become a focal point on the agenda. Marketers now know... Read more
The IoT market continues to shift and innovate
How is IoT helping companies boost efficiencies? PK's latest blog provides insights into IoT and how it is helping organizations boost efficiency. Read more
Mobility, the cloud and innovation for the utilities sector
The latest blog insights from PK provides the current technological landscape for utility and manufacturing companies. Read more
How artificial intelligence is transforming B2B
Consumer-oriented companies like Amazon and Google have generated most of the artificial intelligence (AI) buzz so far. But the B2B world is now poised for transformative change as well,... Read more
Integrating legacy systems into the IoT: Challenges and opportunities
Like many of its peers, this organization needed to accommodate the move toward sustainable energy and shifting demographics. Read more. Read more