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Are “rundles” the loyalty programs of the future?
Brands are constantly working to envision new and interesting ways to keep their customers engaged, retained, and loyal in a world full of choice and competition for consumers’ attention,... Read more
Why your enterprise keeps failing at digital transformation
Digital transformation has been pivotal to General Electric’s (GE) corporate strategy for years. The company first announced its Predix industrial software platform in 2013 and has since positioned itself as a... Read more
Has DevOps lost its groove?
More than a decade has passed since the DevOps movement was born, but its practitioners continue to struggle to define this combination of philosophies, practices, and tools. The lack of a... Read more
On their terms: Shifting sales tactics for millennial B2B tech buyers
The classic stereotypes of B2B tech buyers no longer hold true. They are more likely to arrive tattooed and in sneakers and jeans than a suit and tie, and... Read more
When bots fail
With 9 out of 10 companies seeking to implement Robotic Process Automation (RPA) by 2020, automation has become table stakes in nearly every industry. Some companies see it as a direct path... Read more
Why agile projects fail: 3 ways to break the cycle
Agile is everywhere: More than 97 percent of companies that develop software have some form of agile framework in their delivery cycle, according to the CollabNet VersionOne State of Agile report. Most agile implementations, however,... Read more
The real source of the retail apocalypse: Failure to innovate
Retail is in the middle of a bankruptcy epidemic. Year-to-date retail closures in the U.S. have already exceeded the entirety of 2018 and industry stalwarts aren’t immune. More than... Read more
Five “loyalty truths” underpinning our status as a loyalty leader
We’re excited to announce today that Lenati, now Concentrix Catalyst, has been named a leader by Forrester Research Inc. in The Forrester Wave™: Loyalty Service Providers, Q3 2019 report.... Read more
The habits behind a highly successful loyalty program
While there are many theories as to why some loyalty programs succeed while others either fail or run on autopilot without generating ongoing customer engagement, the science behind habitual... Read more
A new methodology for predicting the ROI of a loyalty program
Introducing the Concentrix Catalyst Loyalty ROI Simulator When making decisions around re-designing a loyalty program, marketers always want to know the return on investment (ROI) of the new loyalty... Read more