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Patient loyalty: What healthcare can learn from retail
Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... Read more
How to achieve consumer loyalty on demand
Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more
Four key reasons to use Salesforce Leads vs. Contacts
Salesforce Leads vs. Contacts—what’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many Salesforce... Read more
Why Salesforce Service Cloud means faster, smarter customer service
Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more
Media interview: How to retain streaming video subscribers
As the choice of streaming services increases for consumers, media companies are asking themselves: what else can they do to build stickiness into the subscriber relationship? I recently spoke... Read more
The Dynamic Enterprise, episode 1: Digital transformation is dead
Adapt your organization to a technological landscape that’s constantly changing and become a dynamic enterprise. Digital transformation is dead. As entire industries find themselves faced with the challenge of... Read more
The case for DTC brands
In the past decade, DTC brands have shaken up the rules of traditional retail—and to say DTC is continuing to gain momentum is nothing short of a gross understatement.... Read more
Innovation interviews: Union Pacific on innovation
It’s not often that a business partnership lasts for over a decade, but that’s what happens when Union Pacific Railroad and Concentrix Catalyst made the commitment to continuously innovate... Read more
Your free trial has expired: Improving streaming services
Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... Read more