Loyalty & Connected Membership
Check out the latest news, events, and articles customer loyalty. Learn more about how we move brands forward by evolving loyalty into an outcome and enterprise discipline.
Forrester Now Tech: The Concentrix Catalyst loyalty evolution
The Concentrix Catalyst Integrated Loyalty Solutions team was recently included in Forrester’s Now Tech: Loyalty Marketing, Q4 2020 report. Our recognition as a mid-size loyalty service vendor with global... Read more
OTT and the frontier of digital media
Each day seems to bring with it a new streaming service—HBO Max and Peacock both launched this year, and Discovery+ is slated to launch in early 2021, to name a... Read more
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... Read more
Loyalty space today: Q&A with Forrester’s Emily Collins
I recently sat down with guest speaker, Forrester’s Emily Collins, to discuss digital engagement in a post-COVID world. As lifestyle shifts such as staying at home impact buyer mindsets,... Read more
Patient loyalty: What healthcare can learn from retail
Retail brands develop loyalty programs to get customers to do more of something. Buy more often. Visit more frequently. Put more in your shopping cart. They are trying to... Read more
How to achieve consumer loyalty on demand
Digital subscription services have seen strong growth during the pandemic as stuck at home customers find themselves willing to try to new means of entertainment and brand engagement. While many of these customers will... Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more
Media interview: How to retain streaming video subscribers
As the choice of streaming services increases for consumers, media companies are asking themselves: what else can they do to build stickiness into the subscriber relationship? I recently spoke... Read more
Your free trial has expired: Improving streaming services
Fueled by Disney’s image and impressive content catalogue, Disney+ has made a huge debut. Within 6 months of launch, Disney+ reported 54.5 million subscribers. While the growth can be... Read more
Field services: How to grow your business with Salesforce
The field services industry has seen dramatic changes stemming from technology over the years. The industry is complex, with a mix of full-time staff, part-time employees, and contractors working... Read more