CX Transformation
Check out the latest news, events, and articles on CX transformation. Learn more about how we can help you achieve the business agility and delivery frameworks to engineer the experiences that matter.
Find your enterprise CX North Star
Finding your CX North Star With 75% of CX initiatives seeking to accelerate digital transformation, CX can no longer be a siloed effort. The need to elevate perspectives to... Read more
How to adopt Conversational UI for a reliable customer experience
The COVID-19 pandemic shifted customer experience to the virtual. From telehealth appointments to contactless payment methods, companies suddenly needed to find ways to maintain satisfying experiences for customers without... Read more
Ten guiding principles for a better customer experience
Many businesses are working to foster a better experience for their customers. With customer experience being a new area of focus for many, we have found that businesses are... Read more
Omnichannel customer experience management with Adobe
Telecom has found itself in the midst of a much-changed consumer environment in 2021. With more consumers staying at home, the omnichannel experiences they come to expect starkly contrast... Read more
Engineered experience: Loyalty for technology consumer goods
Traditional loyalty programs feature points, rewards, and member benefits to promote repeat purchases. But programs like these present a challenge for technology consumer goods with companies who sell devices... Read more
Building loyalty into the streaming experience
The days of struggling to find quality streaming content are a thing of the past. With more and more streaming service providers investing heavily into content and democratized technology... Read more
Guest journey mapping: A crucial tool to adapt your guest experience
Hospitality’s Covid challenge For cruise ship and resort operators, whose livelihood depends on the comfort and safety of travelers from all over the world, a pandemic is a worst-case... Read more
Four key reasons to use Salesforce Leads vs. Contacts
Salesforce Leads vs. Contacts—what’s the difference? It’s a topic that yields many questions. We all want Salesforce to help us work more efficiently. With that in mind, many Salesforce... Read more
Why Salesforce Service Cloud means faster, smarter customer service
Whether you’re in the B2C or B2B space, companies of any size need to navigate customers raising support tickets and queries regularly from various channels. This is a process... Read more
Reinventing the guest experience in hospitality
In light of recent mass layoffs—namely, Disney theme parks, Carnival Cruise Line and MGM Resorts—one might assume the guest experience should take a backseat to financial imperatives. But in... Read more