Business Optimization

Typically when we think about microservices we think about breaking down the monolith. Deconstructing the large custom system into small, autonomous functionally aligned systems. But microservices can also be... Read more

Grocery chains all across this great land stumbled upon a quirk about human nature that has led to massive profits over time.  We all have a need to be... Read more

The technology industry is no stranger to Millennials and their collaborative instincts and non-traditional workforce roles. Read how DevOps and Millennials intersect. Read more

Most of you who are in the upper half of the age demographic brackets will surely remember a time when all cars came equipped with a dashboard full of... Read more

Highspot recently published reports from three leading analyst firms listing 52 companies with sales enablement technologies. Clearly, sales enablement capabilities are top of mind for many companies these days.... Read more

According to a recent research study conducted at Concentrix Catalyst, 92% of marketers note that even with content marketing growing in priority with senior leadership teams, it still only... Read more

Measuring content marketing effectiveness is a growing priority for many organizations as they try to justify increases in content marketing spend. With only 30% of marketers claiming their programs... Read more

In the early 20th century, an Architect and an Engineer entered a fancy hotel with a roll of blueprints to investigate how to add an elevator to the building.... Read more

Sales organizations have been trying to ‘crack the sales code’ ever since selling became a profession. Every few years someone comes up with a new sales methodology that claims... Read more

In part two of this three-part series, I explore strategies and KPIs for experienced content marketing organizations.  In my first post, I argued that the reason so many organizations... Read more