Business Optimization

Providing strong internal Salesforce support can make a pivotal impact on the platform’s success in your organization. Maintaining a squeaky clean database and leveraging the full value Salesforce provides... Read more

Can a Data Management Platform (DMP) accelerate your digital marketing? Ecommerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all... Read more

If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them... Read more

What would you do if you found yourself in-between system administrators or needing seasonal system admin support? Sometimes it makes sense to have this role in-house for larger organizations,... Read more

For the past 20 years I’ve been a student of digital business and marketing. I’ve very purposely spent my career focused on digital transformation from as many different perspectives... Read more

The case for personalization couldn’t be stronger, but many companies still struggle to find the path to their customers’ hearts. Forrester Research reports that more than two-thirds of brands today... Read more

API Governance:  It’s Time to Rethink Governance introduced emerging governance paradigms and practices fueled by digital transformation & API adoption. This post shifts the focus to the business considerations... Read more

Cruises have a long tradition, and the industry is enjoying a resurgence. Over the last ten years, customer demand has increased by 62 percent...Read more Read more

This article was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social... Read more

Supply chain and logistics experts were hard at work managing data long before Big Data and analytics became staples in every other industry. Read more... Read more